We're Launching a Sustainable Supply Chain Collaboration with Castell Howell





We are collaborating with Castell Howell to devise a lower carbon menu – and create a sustainability blueprint for suppliers and customers alike.

Working with a range of local suppliers through our nominated supplier Castell Howell, the initiative will also focus on other elements of sustainability in the supply chain, such as biodiversity and nature stewardship, community engagement and reduction of plastics.


The need to rise to these challenges has been recognised by the Welsh Government, which in 2020 launched the Food & Drink Wales Sustainability Cluster.


Through our strong partnership we can integrate the supply chain, whereby suppliers, stakeholders, intermediaries and caterers’ targets are aligned in a structured programme.


Kathryn Jones, Sales Director at Castell Howell Foods, said

“The sustainable food movement has become a driving factor in consumers’ decisions to ensure that our resources can continue to provide food to feed the growing population today and in the future.


“The food and beverage industry faces unique challenges regarding sustainability. We look forward to collaborating to address these issues.”


Established in 2009, we are the market leaders in operating and supplying workplace contract catering service to many of the largest and most prestigious worldwide brands and clients based here in Wales.


Our director, Louise Owens said


“Since the inception of Just Perfect Catering, our focus has been on how sourcing food from Wales impacts the local economy and communities. Also, how this translates to an assurance of high quality, fully traceable food for our customers.

“This underpinning ethos, with an unrivalled commitment to using Welsh produce, has ensured that we continue to lead in our industry.


“Over 90% of our produce comes directly from Welsh suppliers, and we’re excited to be expanding this further by strengthening our partnership with Castell Howell and their network of Welsh suppliers.”


The first phase of the Castell Howell supply chain initiative includes working with the Rees family at Bryn Helygan Farm, Pendoylan, as they work towards the NFU’s Net Zero 2040 target.





The Vale of Glamorgan farm has been a Celtic Pride Premium Beef supplier for several years, and farmer Ed Rees said:


“’We believe that Welsh farming is one of the most sustainable systems in the world. Our cattle are extensively reared, and we manage some 50 acres of woodland and extensive hedgerows.


“Measuring our environmental impact and understanding how to manage and reduce works towards NFU Cymru’s Net Zero 2040 target. We look forward to seeing how this will be communicated to the end-user.”


We are proud to be working in partnership with Welsh suppliers and are the only caterer in Wales to be working tirelessly to benefit our local community.




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